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Joe Hoffman

SAR Insight
Director, Wireless Connectivity & Machinomics
Joe is Director, Wireless Connectivity & Machinomics research at SAR, charting the emerging strategies and shifting value chains of The Machine Economy. Joe crafts his unique research with a perspective gained from sitting on all sides of the strategy table: engineer, product manager, strategic marketer, and most recently, industry analyst.  Having actually developed and shipped technology products, he digs deep to find insights and forecasts to guide product and market strategies.  Current research focuses on the upstream parts of the Sense, Connect, Analyze, and Act value chains of the IoT and anticipates the evolution into The Machine Economy.  In addition to the syndicated Wireless Connectivity and Machinomics research, Joe also assists technology and strategy executives with product and market consultation.  Joe holds a B.S. in Electrical Engineering from the University of Kentucky, an M.S. in Systems Engineering from Virginia Tech, and an MBA from Arizona State University.  His career includes sprints at IBM, Lockheed-Martin, Motorola, and Nokia.

My Speakers Sessions

Thursday, June 27

10:00am PDT