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avatar for Cynthia Baker

Cynthia Baker

IoT Marketing
CEO, IoT Sales Channels & Principal
Cynthia founded IoT Sales Channels to provide a full spectrum of services for IoT companies to target the most effective customer bases directly and to develop sales channels through retailers and distributors.

In order to engage customers during the buying journey and maintain them as loyal clients thereafter, IoT companies need a process of analyzing and prioritizing the best markets to target for their products initially. They then need succinct messaging and positioning for the sales team and a solid Go-to-Market strategy that includes partnership and sales channel distribution strategies. Supporting channel partnerships throughout the life of the business relationship is a crucial element of sales success.

With more complex IoT products and initiatives from clients, she recognizes that a combined team of Marketing Technologists and Sales Distribution experts are needed to assess data and create strategic plans that deliver the required results for clients. Possessing business relationships within the Healthcare, Retail, Transportation, Hi-Tech, Manufacturing and Higher Education sectors, Cynthia can expedite the introduction of IoT products to the right sales distributors within these sectors.

My Speakers Sessions

Wednesday, June 26
 

10:15am PDT